Canetoad Equipment: Platform Modernization
From Neto Limitations to Custom E-commerce Powerhouse
Client Overview
Canetoad Equipment operates two large warehouses in Brisbane, specializing in 4x4 and automotive accessories. Prior to our partnership in early 2023, they primarily sold through eBay while maintaining a basic Neto-based website with limited functionality and performance issues.
Canetoad Equipment's business required specialized tools to handle complex vehicle fitment data and serve both online customers and in-store visitors.
The Challenge
When Canetoad Equipment approached us in early 2023, they were experiencing several limitations with their existing Neto platform:
Slow website response times on the Neto platform
Limited front-end customization options with standard Neto
Need for vehicle-specific product filtering
Complex product relationships requiring custom development
Lack of direct customer relationship outside of eBay
Limited digital marketing presence and strategy
Need for specialized in-store POS for walk-in customers
Complex installation services requiring custom invoicing
Our Solution
A multi-year transformation built on custom modules, specialized tooling, and continuous iteration — every milestone adding revenue and operational leverage.
Partnership Begins
Canetoad Equipment approached us to improve their Neto platform and reduce eBay dependence.
New Website Launch
We released their new website based on the Vue 2 framework, enhancing performance and user experience.
Online Marketing and Branding started
We initiated a digital marketing strategy, including SEO and social media presence.
Custom Admin Panel and Enhanced Product Detail Pages Launch
Created an admin dashboard for efficient product management, category creation, and detailed analytics.
Vendos POS Launch
Deployed the Vendos POS system at the Canetoad warehouse — purpose-built for trade desk and walk-in customers, with custom installation invoicing built in.
Vehicle Selector Launch
Developed and integrated a custom vehicle make/model/year/trim selector to improve product discovery and custom vehicle pages.
Content Creation & SEO
Ongoing content creation, including product photography, installation videos, and optimized on/off-site SEO.
Full Platform Design Uplift
A comprehensive visual redesign across the entire storefront — elevated brand presentation, refined typography, and a polished experience from landing page to checkout.
Stripe Payments Migration
Replaced the legacy Limepay integration with a modern Stripe implementation — faster, more reliable, and a significantly smoother payment experience for customers.
Checkout & Voucher Modernisation
Rebuilt the checkout flow and voucher system from the ground up, reducing friction at the point of purchase and improving voucher redemption rates.
Vehicle Picker & Fitment Finder Upgrade
A major upgrade to the vehicle selector and fitment search — faster lookups, improved accuracy, and a more confident buying experience for customers shopping by their vehicle.
New Product Listing Pages
Completely rebuilt product listing pages with improved search, smarter category filters, and a layout optimised for discovery and conversion at scale.
Product Detail Page Overhaul
An end-to-end redesign of the product detail page — stronger visual hierarchy, clearer calls-to-action, and a measurable uplift in click-through and add-to-cart rates.
Warehouse Team Support Chat Training
Trained the Canetoad warehouse team on live support chat, enabling faster customer response times and capturing sales that would otherwise be lost to unanswered queries.
Vendos AdHoc Assistant Rollout
Canetoad adopted the Vendos AdHoc Assistant to produce ad campaigns and upstage product photos on demand — cutting time-to-publish for new stock and reducing reliance on external creative resources.
Key Features Implemented
Vehicle Model Selector
Precise filtering system for vehicle-specific parts and accessories
Custom Spray Booth Visualizer
Interactive tool to preview color-matched canopies on different vehicles
Advanced Admin Dashboard
Comprehensive back-office system for product and category management
Custom POS System
Specialized point-of-sale solution for warehouse and installation services
Membership Portal
Customer loyalty program with incentives and exclusive offers
Product Relationship System
Smart linking of related products to increase average order value
Installation Video Integration
Embedded how-to content to increase customer confidence
Custom Invoicing System
Flexible invoicing for complex orders and installations
Vendos Products in Use
Point of Sale Software
Canetoad's trade desk runs on the Vendos POS — handling walk-in sales, custom installation quotes, and invoicing without leaving the warehouse floor.
AdHoc Assistant
The Canetoad team uses the Vendos AdHoc Assistant to create ad campaigns and upstage product photos — on demand, without waiting on an external agency.
Results
Our partnership with Canetoad Equipment has delivered significant improvements across multiple business dimensions:
Canetoad Equipment
Automotive Aftermarket • Brisbane
Challenge: Slow Neto platform with limited vehicle fitment capabilities
"The custom vehicle selector and spray booth visualizer have been game-changers for our business. Customers can now quickly find the right parts for their specific vehicle model."
The custom features they've built for our platform have transformed how we do business. We immediately saw that the new product detail pages and search filters have increased our sales. Then the vehicle selector had significantly improved our conversion rates right after that. Now we can see that the brand-new POS system is already streamlining our in-store operations.
Team Vendos has shown ongoing support and marketing expertise which have been invaluable to our growth in the digital space.
Business Impact
The streamlined platform and custom features we implemented had a direct impact on Canetoad Equipment's bottom line:
Enhanced Customer Experience
- →Faster page load times (65% improvement) led to a 32% decrease in bounce rate
- →Vehicle selector reduced product browsing time by 75%, increasing conversion rates
- →Color-matched canopy visualizer decreased pre-purchase support calls by 42%
- →Mobile-optimized interface increased mobile conversions by 87%
Operational Efficiency
- →Custom admin dashboard reduced product listing time by 68%
- →POS system cut in-store checkout time from 5+ minutes to under 2 minutes
- →Custom invoicing system improved tracking of installations, increasing upsells by 28%
- →Membership portal resulted in 47% higher repeat purchase rate
Revenue Impact Timeline
Ongoing Partnership
Our collaboration with Canetoad Equipment continues to evolve. We provide ongoing support through:
- ✓Continuous platform optimization and feature development
- ✓Social media management and influencer coordination
- ✓Product photography and installation video creation
- ✓SEO optimization and performance monitoring
- ✓Staff training on digital platforms and customer service
- ✓Custom merchandise design and brand development
Looking Forward
This case study demonstrates how targeted technical solutions and marketing strategies can transform a traditional automotive business into a digital leader. We continue to enhance Canetoad Equipment's platform with new features and optimize their digital presence.
Interested in achieving similar results for your automotive or aftermarket business?
Get in Touch